We have all been there. A senior in high school deciding the next four years. The tours, the applications, the housing, all vital parts of college life. However, it’s not just about choosing your home away from home, it is also considering the reason you are going to college, your major. My hope for this post is to help out those seniors struggling with this decision by highlighting a major they may not have considered but that proves to be a great career choice. Although first, I feel a *disclaimer* is needed because I will admit, I may be a little biased on the issue. But, just to back up my claims, I have outlined four reasons to choose public relations, or at least consider the profession when deciding on a major.
1. Public Relations is essential.
From non-profits and corporations to athletics and government, public relations is present in all types of businesses. Communication and information distribution is an integral part of gaining consumers, viewers, supporters or donations, therefore a public relations practitioner is necessary. The Princeton Review writes,
“A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation.”
Without PR, the image of the client is created by the audience and sustained by the audience. And for businesses, that is a scary place to be.
2. Public Relations affects the bottom line.
Public relations teams are the experts at making sure that there are no missed opportunities. They monitor the business and make sure the right audiences are reached. For example, public relations departments can target specific demographics to increase sales. Additionally, public relations teams know the best messages to send to the media, how to pitch the right stories to journalists and how to get the company’s work published.
3. Public Relations is flexible.
The career paths for public relations practitioners are endless. Healthcare, education, business, and government are just a few. Not to mention the career options within those fields, such as working in human resources, media, marketing, and sales. PR professionals also work with different media platforms such as radio, television, and social media. Daily tasks as a public relations professional can also vary. These can include, writing and distributing press releases, speech writing, executing special events, writing and blogging for company websites, creating crisis public relations strategies and conducting social media content and responses to opinions online.
4. Public Relations is exciting.
Public relations is an ever-evolving industry with a fast-paced environment that ensures you will never be bored. The strategic, creative and administrative work in public relations is never the same on any given day. Both collaboration and independent work are encouraged, allowing you to interact with co-workers and external organizations as well as complete individual tasks. This leads to an atmosphere that is fostering relationship and breeding innovation.
I could go on and on about the benefits of public relations as a career choice. But, you shouldn’t just take my word for it, click the graphic below to check out a video released by the Public Relations Society of America on why public relations is crucial in today’s society.
Hopefully, through these points, I have helped you gain a fresh perspective on what public relations is and how it relates to most every aspect of our world. So, as you toy with all those majors, don’t count out public relations, it could be the best decision you ever made. I know it was for me.